State of Tourism Webinar Resources

On January 27th the Yakima Valley Visitors and Convention Bureau presented a webinar on the state of the tourism industry. A number of resources were referenced or utilized for the presentation. Below are the various links of resources and information that may be of interest:

Yakima Valley VCB’s State of the Industry Webinar Slides (from 1-27-12 webinar).

Yakima Valley VCB’s 2011 Annual Report.

White House Website- Executive Order Establishing Visa and Foreign Visitor Processing Goals and the Task Force on Travel and Competitiveness

US Travel Association International and Domestic Travel forecasts

Brand USA Powerpoint on new national tourism branding efforts

Blizzard Internet Marketing: Google Thinkinsights

Chase’s State of Washington’s Economy September 2011

Inc. Online- Business Travel and Social Media

Global Business Travel news release January 10, 2012

Successful Meetings online Meeting Trends for 2012

FUTURE WORKSHOP-

Join us February 22 11 am at the Yakima Convention Center for a live, in-person program on how to effectively use TripAdvisor as a marketing tool for your business.  Presenter is Todd Skelton, West Coast representative for TripAdvisor.

The seminar will cover the following topics –

o             Enhancing your TripAdvisor listing

o             Enhancing your website with free TripAdvisor tools

o             Maintaining a positive online reputation

o             Responding to guest reviews on TripAdvisor

o             Implementing strategies to help get more reviews on TripAdvisor-

The session will be a presentation style where Todd will show examples of how businesses are utilizing TripAdvisor and talk about best practices.

Cost: FREE to VCB members, $22 for non-members.

RSVP: 509-575-3010 or barbara@visityakima.com

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