- The August 2012 Seattle magazine was dedicated to Washington wine and featured the Yakima Valley in many areas, including wine country get-aways. Take a look at the Yakima Valley portion of the article here.
- Wine Press Northwest summer issue celebrated Yakima Valley wines and the region as a summer getaway.
- Successful Meetings online highlighted the Yakima Valley as one of the top ten hidden gem wine regions in the USA.
- The October 2012 edition of National Geographic Traveler did a road trip piece to the Yakima Valley.
Working to secure positive travel and lifestyle features for Yakima and the Valley is an important role for the organization. Research shows that such features get more attention by the consumer and help to communicate the destination brand.