Wine Country Taste and Tote Program Gets Media

On August 17th, Taste and Tote was launched, where visitors to Washington’s wine country can fly out on Alaska Airlines/Horizon with one properly packaged case of wine checked for free, plus have tasting fees waived at 130 wineries with a current boarding pass. Enterprise Rent-A-Car will also waive car drop-off fees for cars rented and returned within Washington wine country (Pasco/Tri Cities, Yakima or Walla Walla).

Since then there has been a lot of publicity on the program:

The Yakima Herald Republic ran a story on the program that was condensed and picked up by AP Wire Services. The AP version has been picked up by numerous outlets including the San Francisco Chronicle the Seattle PI  and Seattle Times online, The Olympian plus numerous TV and radio station websites across the USA.

The Yakima Herald Republic followed up with an editorial regarding the program on August 22nd.

USA Today reporter Ben Mutzabaugh blogged the Yakima Herald/AP story in his column Today in the Sky.

The Tri-City Herald ran a piece that was also picked up by the Tacoma News Tribune online.

Local TV and radio stations covered the news including KNDO TVKIMA TV,  KAPP TV and KIT Radio in Yakima.

And there have been a lot of posts on Facebook and Twitter.

We’ll update this column as more stories come along. In the meantime, tell your friends and family to come fly Alaska/Horizon Air to Yakima and enjoy the great wines of the Yakima Valley!

For details on the program visit www.tasteandtote.com

Tags:

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Follow

Get every new post delivered to your Inbox.

%d bloggers like this: