Fall Campaign Launched

Fall in wine country

Fall in wine country

Recognizing the multitude of events in the fall, the Yakima Valley Visitors and Convention Bureau launched an online and print campaign to generate travel in the coming months.

Live music abounds in the fall and brings unique events like The Central Washington State Fair, whose theme this year is Fair-N-Dipity. As part of the promotion we worked with lodging properties and fair organizers to create packages that include lodging, admission tickets and other benefits.

Other events promoted in the campaign include the Fresh Hop Ale Festival, Crush and Concerts in the City, and Thanksgiving in Wine Country.

Marketing is being done through various online social media, emails and through newspaper advertisements in Seattle.

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