Consumers and Green Travel

Appears that green travel concepts have a way to go. While U.S. travelers are more familiar with sustainable travel terminology, they are unwilling to pay more for eco-friendly travel options according a consumer survey co-authored by the U.S. Travel Association (USTA) and Ypartnership.  According to the quarterly survey of Americans, only 9% of consumers say they are willing to pay more to use travel service suppliers that offer eco-friendly options for travelers.

Other findings:

  • Consumers believe travel service suppliers should be good stewards of their environment and over half (54%) believe that individuals themselves have the greatest responsibility for preserving and protecting the environment.

  • Six out of ten (58%) travelers say they believe that environmental programs by travel service suppliers could have a positive effect on the environment.

  • 51% of consumers will continue to patronize “green” travel service suppliers regardless of an economic downturn. In fact, nearly half (48%) of travelers say that continuing to support environmentally responsible travel service suppliers is a necessity, even in an economic downturn.

  • 29% say it is easy to find out about environmental policies and initiatives of travel service suppliers.

Source: USTA

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