We were reviewing our event calendar and made an astonishing discovery. During the fall months there are more 70 musical events occurring, practically one or more events every day! From The Little River Band at the Central Washington Fair to open mics at various pubs, there’s a wide range of live music going on in the Yakima Valley. Plus it’s harvest time at the wineries and orchards, making it a great time to visit.
So we developed our fall media campaign around the many events, fall harvest and wine crush. Our project includes an event focused micro-website plus a special website for the Season’s Crush and Concerts in the City. In addition, we worked with the Central Washington State Fair to promote their concerts and lodging packages.
The sites are being marketed through print advertisements in Seattle, direct e-marketing and social media outlets.