When a visitor comes to a community, they do many things like stay in a bed and breakfast, go shopping, get outdoors or dine at a local restaurant. Sure we see the direct benefits of their spending, but what of the indirect benefits? That’s a challenge travel practitioners wrestle with, illustrating the full economic benefits of tourism and marketing to attract visitors.
Recently, Visit Denver Convention and Visitors Bureau produced a great video that tells this story, and generously made it available for local communities to adapt and use.
Check out why tourism pays for the Yakima Valley and Washington!