Advocating for Product Development

Ted Baseler, CEO of Ste. Michelle Wine Estates, stated yesterday at an economic development luncheon that while the Yakima Valley is central to Washington’s wine industry, the region needs to develop more tourism ‘products’ like spas, golf resorts and restaurants focused to the wine tourism industry.

“Even though people are going to wine country, (visitors) want other amenities,” Baseler said after his speech Wednesday afternoon in an interview with Mai Hoang of the Yakima Herald Republic.

Mr. Baseler made the remarks  as the featured speaker of the annual meeting of New Vision-Yakima County Development Association, the economic development organization for the region.

The Yakima Valley Visitors and Convention Bureau works with the public and private sectors to develop and encourage additional wine tourism amenities. “Wine focused visitors are crucial to our industry,” stated John Cooper, President and CEO of the Bureau. “Enhancing their experience will help to grow tourism and our local economy.”

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