Board Finishes Planning Session

Today the Board of Directors for the Yakima Valley Visitors and Convention Bureau  and management staff completed a day long planning session at the Canyon River Lodge. During the session the board participated in team building exercises, analysis of industry strengths and weaknesses in key function areas plus brainstormed strategies to improve partnerships and funding sources.

The session was facilitated by industry veteran Sandy Ward of the Future of Flight Aviation Center and Boeing Tour.

Results from the retreat will be used by the organization and staff to craft strategies for partnerships, marketing initiatives, funding and delivery of services in the coming year.

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