Next week Washington Wine Country concludes a series of wine maker dinners, auctions and events to raise operational funds for their programs. Washington Wine Country is a non-profit organization formed in 2003 and is dedicated to promoting wine-related tourism and economic vitality throughout the wine growing region of Eastern Washington, where 99 percent of Washington State’s wine grapes are grown. The region includes the American Viticultural Areas (AVA) of Eastern Washington including the Columbia Valley, Yakima Valley, Walla Walla Valley, Red Mountain, Columbia Gorge, Horse Heaven Hills, Rattlesnake Hills, Snipes Mountain, Lake Chelan and Wahluke Slope. To date the organization has raised more than $2.5 million for its regional marketing and economic development efforts.
The Yakima Valley Visitors and Convention Bureau and Tri Cities Visitors and Convention Bureau have been active partners in the organization since inception. Cooperative projects have included regional maps, street banners, a wine country travel focused website, generating media stories, print and broadcast advertisements plus regional branding.