Twice a year, Destination Analysts of San Francisco releases findings of their online survey of about 1,000 leisure focused American travelers. The July report released this week had some interesting findings. Here are a few:
- Average number of leisure trips taken in the past 12 months jumped 4.3% to five trips.
- However, the number planning to take a leisure trip in the NEXT 12 months has declined 5%
- Travelers expect to be more frugal over the next 12 months.
- The greatest factors that have kept people from traveling more has been finances (56%), cost of gasoline (41%) airline travel too expensive (36%) and too busy at work (28%)
- Given the overall economic climate 62% of those surveyed stated they will seek travel discounts and bargains, 30% will visit less expensive destinations, 24% will reduce the number of leisure trips and 22% will ‘vacation’ at home.
- Technology and travel planning go hand in hand. Nearly 43% of the respondents used user-generated content for their planning like reviews of hotels and restaurants. More than 26% used some sort of social media for the travel planning.
- But printed resources still have a place: Nearly 35% used some sort of printed material like a travel magazine, newspaper travel section or guide book.
- More and more people are using technology while traveling. 30% took a laptop with them on a leisure trip and 28% used a mobile phone/PDA or hand-held device to access travel information online.
- Of those who used mobile devices/PDAs, the top uses included finding restaurant info, check the weather, look at maps, use a GPS application for directions and find information on hotels.