Customer Advisory Focus Group

Today the Yakima Valley Visitors and Convention Bureau finishes a two day educational program for eight state meeting planners, local hospitality industry and sales staff. The purpose of the event is to provide  critical training for meeting planners on their issues and needs in event planning, give feedback to Yakima Valley meeting and hospitality providers on how to work better together with planners plus a sales ‘tune up’ session for the VCB, Convention Center and Sports Commission sales staff.

But not all of the time was centered on work! The planners and their guests were treated to a fun evening at Cultura Winery and Cherry Wood Bed, Breakfast and Barn in Zillah. This morning they were treated to a breakfast at the Yakima Arboretum and for lunch they will dine on stage at the Capitol Theatre.

The educational program was developed and facilitated by Linda DiMario of DiMario and Associates of Long Beach, California.

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