Holiday Reception and Silent Auction

With the theme Christmas Around the World, it’s time to get ready for the Yakima Valley Visitors and Convention Bureau’s famous Holiday Reception and Silent Auction, presented by Yakama Nation Legends Casino.

There will be hors d’oeuvres, live music by Rondi Marsh and Jazz Crush, wine tasting, the popular Candy Cane Lane plus great silent auction items to bid on just in time for the holidays!  This is a popular event in the Valley to kick off the holiday season.

Don’t forget to purchase a raffle ticket!  Prizes include:

First Prize:  Seven day cruise on Holland America Line Fall Caribbean or Mexico Cruise for Two. Prize package includes:  A Holland America Line cruise for two (2) guests sharing the same stateroom and does not include taxes.  Some restrictions apply. Donated by Holland America Line.

Second Prize:  Five night stay in Cannon Beach, Oregon at “Life’s A Beach,” a spectacular four bedroom, four bathroom home overlooking Haystack Rock.  Home built in 2005, with granite counters, slate floors and gourmet kitchen with unobstructed views of the ocean. Great home for entertaining, people watching and bird watching. One block to the beach.  Accommodates 8+ comfortably. Donated by Lisa Schwartz with Destination Media Alliance.

Third Prize:  iPad2.  Two cameras for FaceTime and HD video recording. Dual-core A5 chip. 10-hour battery life. Over 200 new software features in iOS 5. And iCloud. All in a remarkably thin, light design. There’s so much to iPad, it’s amazing there’s so little of it. Donated by Bear Trade & Backstage Electric

Raffle tickets are $10 and can be purchased through any VCB staff, our main office or at the event.

Must be 21 or older to attend.

When: Thursday, December 1, 2011  5pm – 8pm

Where:  Yakima Convention Center, 10 North 8th Street Downtown Yakima

Cost:  $15 or $10 with a new, unwrapped toy for 


Details: (509) 575-3010

Presented by:

Sponsors:

Fairfield Inn and Suites by Marriott

McDonalds

Terril Lewis and Wilke Insurance

Yakima Federal Savings and Loan

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New Directional Signs for Wineries

Recognizing the need to improve, update and unify directional signs to wineries in the lower Yakima Valley, Yakima County Development Association (New Vision) has led a project with various partners to replace and update existing directional signs. The work group was started out of the realization that there were a significant number of tourism directional signs that were out of date or in need of repair, dozens of nonconforming signs being used to promote winery businesses plus new signs were needed that help visitors backtrack to Interstate 82 from the wineries.

The project to update the signs in Yakima County got a boost when Yakima County’s Supporting Investments in Economic Diversification (SIED) Board recommended modernizing and improving signs for wineries and visitor related businesses.  The SIED Board set aside an initial $50,000 for this project and is looking at adding more funds to this initial allotment to cover remaining project expenses (estimated at $20,000)

Directional and winery identifying signs from Gleed to Grandview will be erected this fall and winter. Many of the signs will incorporate the Yakima Valley destination logo developed by the Yakima Valley Visitors and Convention Bureau. During the past year, meetings were held with wineries to seek input, signage suggestions and to identify key locations for the signs.

“These new signs will greatly help visitors and residents find the wineries,” said John Cooper of the Yakima Valley Visitors and Convention Bureau. “Directional signs are crucial to the success of our wineries.” Project partners included New Vision, Yakima County, Yakima Valley Visitors and Convention Bureau with the feedback and support of the wineries in Yakima Valley.

Here’s an article  on the project in the October 16, 2011 Yakima Herald Republic.

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Online Travel Campaign Success

This past year, the Yakima Valley Visitors and Convention has utilized an online getaway giveaway to generate visits to its website, increase potential customers for online communications and generate travel. With an incentive to win a getaway prize to Washington Wine Country, the getaway campaign has been a major online and print feature for 2011.

Since the beginning of this year, the project has generated 27,762 unique page views to the website, resulting in 9,401 contest entries. Of those folks, 49% have opted in to receive future email updates on the Yakima Valley. It’s interesting to note that page views and entries closely correlated to the months when advertising campaigns were underway in online and print media.

One of the lucky winners of the quarterly getaways was Jean Udell of Riverside, CA. Though she can’t recall how she found out about the contest, she is excited to come as she has not been to this area before.  She won a getaway to Prosser, WA and plans to visit late spring or early summer next year.

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