Recognizing the need to improve, update and unify directional signs to wineries in the lower Yakima Valley, Yakima County Development Association (New Vision) has led a project with various partners to replace and update existing directional signs. The work group was started out of the realization that there were a significant number of tourism directional signs that were out of date or in need of repair, dozens of nonconforming signs being used to promote winery businesses plus new signs were needed that help visitors backtrack to Interstate 82 from the wineries.
The project to update the signs in Yakima County got a boost when Yakima County’s Supporting Investments in Economic Diversification (SIED) Board recommended modernizing and improving signs for wineries and visitor related businesses. The SIED Board set aside an initial $50,000 for this project and is looking at adding more funds to this initial allotment to cover remaining project expenses (estimated at $20,000)
Directional and winery identifying signs from Gleed to Grandview will be erected this fall and winter. Many of the signs will incorporate the Yakima Valley destination logo developed by the Yakima Valley Visitors and Convention Bureau. During the past year, meetings were held with wineries to seek input, signage suggestions and to identify key locations for the signs.
“These new signs will greatly help visitors and residents find the wineries,” said John Cooper of the Yakima Valley Visitors and Convention Bureau. “Directional signs are crucial to the success of our wineries.” Project partners included New Vision, Yakima County, Yakima Valley Visitors and Convention Bureau with the feedback and support of the wineries in Yakima Valley.
Here’s an article on the project in the October 16, 2011 Yakima Herald Republic.