Yakima Valley Marketed at USTA Pow Wow

U.S. Travel Association’s International Pow Wow is the travel industry’s premier international marketplace and the largest generator of travel to the U.S.  In total there were nearly 5,000 attendees representing more than 70 countries including U.S. exhibitors, international and domestic travel buyers plus journalists.

In just three days of intensive pre-scheduled business appointments, more than 1,000 U.S. travel organizations from every region of the U.S., and close to 1,200 international and domestic buyers from more than 70 countries, conducted business negotiations that resulted a projected $3.5 billion in future USA travel.

The Yakima Valley Visitors & Convention Bureau was represented in and coordinated the Washington Tourism Alliance booth and appointments. Also attending were representatives from the Olympia/Thurston County VCB, the Tacoma Regional CVB and Squaxin Island Tribe Tourism Department and Northwest Tribal Tourism.

In total the group had 37 scheduled twenty minute appointments plus a dozen walk up appointments and requests with tour operators and international media.


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