Washington Wine Country Promotion Announced

Yakima, WA- (August 17, 2012)The Yakima Valley Visitors & Convention BureauTourism Walla Walla  and Tri-Cities Visitor & Convention Bureau announce the launch of a new collaborative effort with Alaska Airlines and Enterprise Rent-A-Car to promote Washington Wine Country. Launching September 2012, Washington Wine Country Taste and Tote will make it easier and more affordable to taste and travel the Yakima Valley, Tri-Cities and Walla Walla Valley wine regions.

As part of this new partnership, Alaska Airlines will expand its existing wine check-in program “Taste and Tote” to the Yakima and Pasco/Tri-Cities airports.  Originating in the Walla Walla Valley in late 2011, this program allows outbound passengers to check their first case of wine free on their return flight. In addition, Enterprise Rent-A-Car will waive car drop-off fees for visitors flying on Alaska Airlines into Yakima, Pasco or Walla Walla regional airports who wish to fly out of one of the other two airports.

“The ‘Taste and Tote’ program has been a big success in Walla Walla and we feel our expansion to the Pasco and Yakima airports shows our dedication to being Washington Wine Country’s airline of choice,” said Clint Ostler, Alaska Airlines’ manager of retail advertising and sponsorships. “Washington State’s tourism and wine industries are so closely connected and we are committed to making it easier for travelers to visit our award-winning vineyards.”

Other features of the new program will allow travelers to sample wines at participating wineries and pay no tasting fees when they show a current Alaska Airlines boarding pass from one of the three airports.

“This is a great partnership for everyone involved, especially our visitors,” said John Cooper of the Yakima Valley Visitors & Convention Bureau. “This program gives travelers the opportunity to spend an extended vacation in Washington Wine Country and not pay extra during their stay, either in car rental, airline baggage or wine tasting fees.” The Yakima Valley Visitors & Convention Bureau initiative the cooperative effort to expand the program beyond Walla Walla.

The majority of visitors to Yakima Valley, Tri-Cities region and Walla Walla Valley wineries come from the Seattle and Portland metropolitan areas. Organizers hope that with these added incentives, visitors from these destinations and others served by Alaska Airlines will utilize air service for their trip to Washington Wine Country. Additional details on the Taste and Tote promotion are available at www.tasteandtote.com.

About Washington Wine Country

Founded in 2003, Washington Wine Country is a non-profit organization dedicated to promoting wine-related tourism by fostering collaborative regional partnerships throughout the wine growing region of Eastern Washington, where 98 percent of Washington State’s wine grapes are grown. For more information, visit www.winecountrywashington.org.

About Alaska Airlines

Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group (NYSE: ALK), together serve more than 90 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines flies nonstop from Seattle to Walla Walla Regional Airport twice daily ; to Yakima Air Terminal three times daily ; and to the Pasco/Tri-Cities Airport five times daily. Starting Aug. 27, the carrier will begin new daily service between Pasco/Tri-Cities and Portland, Ore..  Connections can be made beyond Alaska’s Seattle and Portland hubs to destinations in Alaska, the lower 48, Mexico and Canada. To purchase tickets, visit www.alaskaair.com or by calling 1-800-ALASKAAIR.

About Enterprise Rent-A-Car

Enterprise Rent-A-Car Enterprise Holdings, through its regional subsidiaries, operates more than one million cars and trucks, the largest fleet of passenger vehicles in the world today. Enterprise Holdings is North America’s largest and most comprehensive service provider in the car rental industry, operating the Alamo Rent A Car, Enterprise Rent-A-Car and National Car Rental brands.

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