On August 17th, Taste and Tote was launched, where visitors to Washington’s wine country can fly out on Alaska Airlines/Horizon with one properly packaged case of wine checked for free, plus have tasting fees waived at 130 wineries with a current boarding pass. Enterprise Rent-A-Car will also waive car drop-off fees for cars rented and returned within Washington wine country (Pasco/Tri Cities, Yakima or Walla Walla).
Since then there has been a lot of publicity on the program:
The Yakima Herald Republic ran a story on the program that was condensed and picked up by AP Wire Services. The AP version has been picked up by numerous outlets including the San Francisco Chronicle the Seattle PI and Seattle Times online, The Olympian plus numerous TV and radio station websites across the USA.
The Yakima Herald Republic followed up with an editorial regarding the program on August 22nd.
USA Today reporter Ben Mutzabaugh blogged the Yakima Herald/AP story in his column Today in the Sky.
And there have been a lot of posts on Facebook and Twitter.
We’ll update this column as more stories come along. In the meantime, tell your friends and family to come fly Alaska/Horizon Air to Yakima and enjoy the great wines of the Yakima Valley!
For details on the program visit www.tasteandtote.com