Sip, Ski and Savor: Winter in the Yakima Valley.
That’s the title of a new winter tourism campaign by the Yakima Valley Visitors & Convention Bureau. Supported by print and online advertising, the focus of the campaign is to encourage winter travel to the Valley. As the website states, “the cooler season brings fun-filled weekends of snow recreation, art and cultural performances, and wine tasting in the cozy Yakima Valley winery tasting rooms. Small town charm brings lighted parades, winter festivals and community celebrations.”
Included in the website are links to a variety of events, cultural celebrations, wineries the White Pass Ski Area and outdoor adventure. There’s also an online lodging reservation system so travelers can book their hotel. In addition, an interactive map breaks down winter events by communities in the Yakima Valley.
“Our goal with this campaign is to show visitors that even though it’s cold outside, there’s still lots to do in the Yakima Valley,” said John Cooper, President and CEO of the Yakima Valley Visitors & Convention Bureau.
View the website here.