To boost Spring travel to Washington’s Yakima Valley, the Yakima Valley Visitors & Convention Bureau (YVVCB) launched a marketing campaign today to attract leisure travelers. “We get many visitors to the Valley each spring for sports tournaments and conventions,” stated John Cooper President & CEO. “This project is aimed to lure visitors here for wine touring, outdoor recreation, food and cultural events.”
The YVVCB has created a “Find Spring” campaign website that includes a range of spring events and attractions. It also has purchased advertisements in regional media and built online campaigns to attract visitors and increase web traffic. Examples include participating in a Seattle Metropolitan’s email campaign sent to their 21,000 subscribers, a getaway drawing on ScenicWA.com that is sent to their 35,000 subscribers, exposure on Sunset.com and an email campaign to the YVVCB’s 8,500 online subscribers.
A major feature of the project is a sixty second radio commercial airing on Seattle radio stations that comically pokes fun at the rain in the Puget Sound and that the Yakima Valley is a sunny get-away. The spot will air 540 times through mid-May and will be supported with on-air promotional giveaways. Radio stations include Star 101.5, KOMO News, ESPN and KIRO radio.
Discover the Yakima Valley “Find Spring” website by clicking here.