Locally, the Yakima Valley Visitors & Convention Bureau (VCB) has built a website on visityakimavalley.org that lists wine related events happening that day. In addition, the VCB is hosting British travel agents and tour operators on a tour of the Valley, visiting wineries and other attractions as part of a state-wide tour sponsored by the Port of Seattle and Brand USA.
“Wine tourism is a key focus of our destination marketing efforts,” stated John Cooper, President & CEO of the Yakima Valley Visitors & Convention Bureau. “We’re pleased to be a partner in this national effort to raise awareness of the wine related tourism.”
According to national event organizers there are more than 7,500 wineries in 205 American Viticultural Areas (AVA), 38 authorized wine appellations in Canada, and another 40 appellations in Mexico. In 2013 the Yakima Valley celebrates 30 years as the Northwest’s first AVA. It has 16,000 vineyard acres and more than 80 wineries.
Wine Tourism Day is supported by a number of industry partners including LocalWineEvents.com, Touring and Tasting Marketing & Media, WineAmerica, the Wine Industry Network, the Wine Tourism Conference, and Zephyr Adventures, in addition to wine and tourism associations in wine regions throughout North America.