Yakima Valley Hosts Brand USA UK Tour

UK travel agents and their 'Sunbrellas' at Silver Lake Winery

UK travel agents and their ‘Sunbrellas’ at Silver Lake Winery

As a conclusion to National Travel and Tourism Week, last weekend the Yakima Valley Visitors & Convention Bureau hosted nine United Kingdom travel agents, tourism staff from the Port of Seattle and media on a whirlwind tour of the Valley as part of  a MegaFam sponsored by Brand USA with the Port.

As part of their visit the travel agents visited wineries, saw the Canine and Wine fundraiser, took a hayride, toured the murals in Toppenish, had a wine makers dinner at Treveri Cellars, enjoyed brunch at Birchfield Manor and stayed at downtown hotels. The Yakima Valley was part of a Washington and Oregon multi-day tour entitled Pacific Playground. Here’s a blog entry about their time in the Valley.

The mega-familiarization tour included seven simultaneous itineraries incorporating some of the United States’ most iconic destinations. Each itinerary offerered an incredible experience from the western wilds of Utah and Colorado; the urban playgrounds of the East Coast; the rich culture of Texas; the laid back lifestyle of California; the creole flavors of the Deep South; the Pacific Playground journey and the Great Lakes region. MegaFam participants were selected among an elite group of travel agents from the UK and Ireland who booked trips to the USA from January 1 – April 5, 2013 via Brand USA’s partner airlines, British Airways and American Airlines, and ground transportation partner, Avis.
Brand USA is the nation’s first cooperative destination marketing organization. They focus on delivering programs that increase awareness and enhance the image of the United States among worldwide travelers and encourage travel to the United States. In addition to promoting the United States as a travel destination they work with the Federal government to communicate US entry and security processes that will help make the journey to and into the United States easier and more welcoming.
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