Reprinted from Travel and Tourism Today by permission:
It’s a new year, time to make travel plans! Let’s hit the road and make that big sale or lure new clients. Maybe attend a conference to learn new skills or build contacts. Journey to an exotic locale or just head out for a weekend getaway. Whatever reason you take to the road, seas or skies, travel offers lots of benefits that are well documented.
Need some proof? The folks at the U.S. Travel Association and their partners have developed a website aptly named Travel Effect. Based on research, the site shares many ways our economy, work and personal lives benefit from travel. Here are a few examples:
Personal benefits of travel:
- Travel is beneficial to the aging process. Women who vacation every six years or less have a significantly higher risk of developing a heart attack or coronary death compared to women who vacation at least twice a year. Men who do not take an annual vacation have a 30% greater risk of death from heart disease.
- Travel is good for families. In a survey of youth ages 8-18 they strongly agreed that on family trips they get to “see and do new things that I’ll remember for a long time” (64%) and that some of their “best memories are of things that I did during a family vacation” (49%).
- Travel builds relationships. According to a USTA survey, “couples who travel together are significantly more satisfied with their relationship than couples who do not.” For example, 84% of the respondents who travel as a couple believe that they spend quality time together, compared to only 70% of respondents who do not.
Professional benefits of travel: A detailed study conducted by the Oxford Economics U.S.A. documented the value of business travel, including:
- Executives and business travelers estimate that 28% of their current business would be lost without in-person meetings.
- Business travel is a catalyst to the development of business relationships on every level. For example, networking with vendors (48%) and prospects (43%) were among the top reasons for attending trade shows.
According to the Center for Exhibition Industry Research, 69% of meetings attendees consider in-person networking to be “very or extremely important” to their job performance.
- 75% of survey respondents report that employees who take most or all of their vacation days perform better compared with employees who take less vacation.
Economic value of travel: The travel and tourism industry adds much to our national economy:
- Domestic and international travelers spent $855 billion in 2012.
- 7.7 million people were directly employed in the travel and tourism industry with an annual payroll of $200 billion in 2012.
- Travelers generated $128 billion in local, state and federal taxes in 2012.
- Each U.S. household would pay $1,060 more in taxes without the taxes the tourism industry creates.
Travel also serves a greater purpose. It connects people from around the world, potentially building a better understanding of different cultures, traditions and lifestyles. As the International Institute for Peace through Tourism proclaims, “Every traveler is potentially an ambassador for peace.” That alone makes travel worthwhile.