Yakima Valley Tourism Launches Spring Marketing Campaign

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Yakima Valley Tourism has launched their spring marketing campaign to attract visitors. “Find Spring in the Yakima Valley” targets wine visitors, families and others interested in sunny spring events, local culture and activities.

Visitors to Yakima Valley Tourism’s website Find Spring will find details on seasonal festivals including Spring Barrel Weekend April 25-27, Cinco de Mayo festivities May 3-4 plus numerous other events. Visitors to the website may also enter a Wine Country Get-Away Giveaway that includes lodging, dinner in Downtown Yakima, VIP wine tasting at three Yakima Valley wineries plus a $100 gift card toward new Oakley sunglasses.

“Spring in the Yakima Valley is a unique Washington experience,” stated John Cooper, President & CEO of Yakima Valley Tourism. “In one destination you can combine sunshine, blooming orchards, spring barrel wine tastings and many other celebrations.”

The campaign is largely focused at consumers online and is supported by media buys in Sunset magazine, online versions of the Seattle Times, Washington Tasting Room Magazine (print and online) and 425 Magazine (print and online) plus social media placements in Facebook, Instagram and Twitter.

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Yakima Valley Tourism Awards Luncheon

Pat_Casual (2) We’re off to the races with our next Tourism Awards Luncheon! Adopting a Kentucky Derby theme, there will be lots of springtime fun. Our Master of Ceremonies and speaker will be Pat Cashman, Seattle comedian and television personality. Many will remember Pat when we brought him here in 2008 as our “Tourism Party” Presidential “candidate” for our annual lunch. The reviews were stellar!

Pat Cashman has been a broadcast performer and writer for more than twenty years. Along the way, he has been a TV weatherman, talk show host, stand-up comedian, short story writer, newspaper columnist, TV sports reporter, radio and TV voiceover announcer—and character voice talent in cartoons and video games. He is the announcer on Nintendo’s “Super Smash Bros”—currently the most popular video game in the world.

He was a featured performer, writer and producer on the Seattle-based sketch TV show “Almost Live!”—a program that was syndicated nationally and appeared for two years on the Comedy Central network. For his work on that show—and other TV efforts from performing to writing, directing to editing—Cashman has won dozens of Northwest Emmys, advertising awards, radio honors and medallions from the International Film and TV Festival of New York.  He’s now working on KING 5 TV’s  The (206), poking fun at all things Seattle and beyond. Check it out here!

A highlight of the program will be the awarding of the Tourism Business of the Year Award and Tourism Person of the Year Award.

Keeping with the Kentucky Derby theme, we’ll be giving away prizes for the best derby hats so we encourage participants to come with their wildest and most colorful hats! We’ll also be doing  a “horse race” like you’ve never seen before!

Details:

When: April 30th, 11:45 a.m

Where: Yakima Convention Center, 10 North 8th Street Downtown Yakima

Cost: $27 per person

RSVP by April 23rd: laura@yakimavalleytourism.com

Cancellations after April 23 and “no shows” will be invoiced.

509-575-3010 or 800-221-0751

SPONSORS: Charter Business,  Greater Yakima Chamber of Commerce, Hilton Garden Inn, Holiday Inn and Holiday Inn Express,  Horizon Distribution Inc., Miller & Associates Wealth Management LLC, Ron’s Coins & Collectibles, Tree Top, Inc., Treveri Cellars and the Yakima Valley Hotel and Conference Center.

Yakima Valley Tourism Releases New Visitors Guide

vguideThumbnail2014The 2014 Yakima Valley Official Visitors Guide™ has been released. The full-color, 60-page guide covers the communities, events and attractions in the Yakima Valley region, from Red Mountain to White Pass. It is a free publication of Yakima Valley Tourism.

 “What’s different about the guide is that it’s designed to have a consistent look,” stated John Cooper, President & CEO of Yakima Valley Tourism. “From the advertisements to the city listings the design flows well. It reads more like a travel magazine than a typical visitors guide.”

The guide includes information on the area’s wineries, produce stands and farmer’s markets, local heritage, festivals, outdoor adventure, dining, lodging, museums, arts, entertainment, shopping, relocation and more. New additions include the Spirits and Hops Trail and Wine Doggies programs.

To receive a free issue of the 2014 Yakima Valley Official Visitors Guide™ call (509) 575-3010, toll free (800) 221-0751, e-mail info@yakimavalleytourism.com or stop by the Yakima Valley Visitors Information Center at 101 North Fair Avenue, off Interstate 82 in Yakima. A digital version is available at www.yakimavalleytourism.com.