Washington Wine Country recently negotiated a two year extension of the popular Taste and Tote program with Alaska Air. The program allows passengers departing from Yakima, Pasco or Walla Walla airports to check a case of properly packaged wine on their Alaska Air flight home. Other benefits include waived drop off fees and discounts from Hertz Rent A Car and waived tasting fees at nearly 200 wineries.
“This has been a great program to further develop wine tourism in the region,” stated John Cooper, President & CEO of Yakima Valley Tourism and lead coordinator for the program. “Dozens of cases of wine are flying home each week from Yakima alone, providing local wineries with new business opportunities.” Cooper also hopes that as the program grows, more people will use Alaska/Horizon Air service to and from Yakima for their travel, which could result in more air service for the community.
Starting July 1st, passengers must be members of Alaska Airlines Mileage Plan to take advantage of the wine flies free program. Passengers can sign up at no charge by clicking here or at the ticket counter at the three airports. For complete details visit the Taste and Tote Program Details page.
Washington Wine Country is an alliance of the Yakima Valley Tourism, Tri Cities Visitor & Convention Bureau and Tourism Walla Walla. Washington Wine Country is a non-profit organization dedicated to promoting wine-related tourism and economic vitality by fostering regional partnerships throughout the celebrated wine growing region of Eastern Washington, where 99 percent of Washington State’s wine grapes are grown.
Tags: Alaska Air, alaska airlines, destination development, destination marketing, Hertz Car Rentals, Hertz Rent A Car, Horizon Air, Taste and Tote, tourism, Tri Cities, Walla Walla, Washington State, Washington tourism, washington wine country, Wine country, wine tourism, Wineries, Yakima Valley, Yakima Valley tourism