Archive for the ‘Washington State Tourism News’ Category

Washington Wine Flies Free On Alaska Air Program Extended

June 26, 2014

Taste and Tote Wine Flies Free on Alaska AirWashington Wine Country recently negotiated a two year extension of the popular Taste and Tote program with Alaska Air. The program allows passengers departing from Yakima, Pasco or Walla Walla airports to check a case of properly packaged wine on their Alaska Air flight home. Other benefits include waived drop off fees and discounts from Hertz Rent A Car and waived tasting fees at nearly 200 wineries.

“This has been a great program to further develop wine tourism in the region,” stated John Cooper, President & CEO of Yakima Valley Tourism and lead coordinator for the program. “Dozens of cases of wine are flying home each week from Yakima alone, providing local wineries with new business opportunities.”  Cooper also hopes that as the program grows, more people will use Alaska/Horizon Air service to and from Yakima for their travel, which could result in more air service for the community.

Starting July 1st, passengers must be members of Alaska Airlines Mileage Plan to take advantage of the wine flies free program. Passengers can sign up at no charge by clicking here or at the ticket counter at the three airports. For complete details visit the Taste and Tote Program Details page.

Washington Wine Country is an alliance of the Yakima Valley Tourism, Tri Cities Visitor & Convention Bureau and Tourism Walla Walla. Washington Wine Country is a non-profit organization dedicated to promoting wine-related tourism and economic vitality by fostering regional partnerships throughout the celebrated wine growing region of Eastern Washington, where 99 percent of Washington State’s wine grapes are grown.

 

Yakima Valley National Travel and Tourism Week

April 30, 2014

NTTW14_V_4C_jpegMay 3-11 is National Travel and Tourism Week, when across America, the tourism industry celebrates the role travel plays in the economy and their communities.

As a kick off to the celebration, on April 30th Yakima Valley Tourism hosted their tourism awards luncheon at the Yakima Convention Center, with 200 business and civic leaders in attendance. Bale Breaker Brewery was presented Tourism Business of the Year for their unique brewery operation in a working hop field and the media attention they have garnered since they opened in April 2013. John Baule, Director of the Yakima Valley Museum, was recognized as Tourism Person of the Year for his past and present efforts to enhance Yakima as a destination and his service to numerous arts and community organizations.

Tourism is a big industry for Yakima County. Travelers in 2013 spent $359 million in the county, which is up 4.7% since 2008 when the national economy entered a recession. “With the exception of a slight dip in 2010, travel and tourism grew each year for the past five years,” stated John Cooper, President & CEO of Yakima Valley Tourism. “That’s a testament to the strength and endurance of this industry in our region, even during economic downturns.”

There are 3,530 people employed in tourism in Yakima County. Visitors generate around $24 million a year in state and local taxes, which Cooper points out goes towards public services enjoyed by local residents including police, fire, parks and roads.

The U.S. Travel Association (U.S.T.A.) has developed a campaign called the Travel Effect, which illustrates the impact travel and tourism has on our lives, businesses and local, state and national economies.

According to U.S.T.A., travel supports 15 million jobs across the nation. The workforce includes workers in the transportation, hotel, restaurant, attraction and retail sectors. In addition, travel and tourism supports employees in other industry sectors such as construction, manufacturing and finance.

U.S.T.A .reports that travel also promotes physical and physiological health and improves workplace productivity. In 2013, the average U.S. employee skipped 3.2 days of paid time off. According to a recent study, if workers used all of their available paid time off, the U.S. economy would gain $160 billion in additional annual business sales, which would support 1.2 million new jobs and generate $21 billion in new annual tax revenues.

Yakima Valley Tourism Releases New Visitors Guide

March 4, 2014

vguideThumbnail2014The 2014 Yakima Valley Official Visitors Guide™ has been released. The full-color, 60-page guide covers the communities, events and attractions in the Yakima Valley region, from Red Mountain to White Pass. It is a free publication of Yakima Valley Tourism.

 “What’s different about the guide is that it’s designed to have a consistent look,” stated John Cooper, President & CEO of Yakima Valley Tourism. “From the advertisements to the city listings the design flows well. It reads more like a travel magazine than a typical visitors guide.”

The guide includes information on the area’s wineries, produce stands and farmer’s markets, local heritage, festivals, outdoor adventure, dining, lodging, museums, arts, entertainment, shopping, relocation and more. New additions include the Spirits and Hops Trail and Wine Doggies programs.

To receive a free issue of the 2014 Yakima Valley Official Visitors Guide™ call (509) 575-3010, toll free (800) 221-0751, e-mail info@yakimavalleytourism.com or stop by the Yakima Valley Visitors Information Center at 101 North Fair Avenue, off Interstate 82 in Yakima. A digital version is available at www.yakimavalleytourism.com.

Yakima Valley Tourism Professional Recognized For Wine Tourism Efforts

January 29, 2014

WA State Wine Tourism Award 2014John Cooper, President & CEO of Yakima Valley Tourism, was presented the 2014 Tourism Concierge of the Year Award by the Washington State Wine Commission in recognition of his service to the wine industry and wine tourism.

Started in 2002 by the Washington Wine Commission, the Washington State Wine Awards acknowledges industry leaders that exhibit strong support of Washington wines and high professional standards in wine service. The Tourism Concierge Award recognizes an individual that represents the tourism or wine industry with the highest professional standards, serves as an example to peers and a mentor for new tourism industry professionals, advances the wine tourism industry as a whole and advocates for its causes.

“I am honored to have been nominated and selected,” Cooper stated. “I give credit to our staff at Yakima Valley Tourism and the wineries in the valley. They also deserve recognition for all they do to advance wine tourism.”

The mission of Yakima Valley Tourism is to stimulate economic development by marketing the Yakima Valley for conventions, groups and leisure travel. Cooper has been with organization since 2007.

A Look at Tourism in the Yakima Valley in 2013

December 30, 2013

As the new year begins we’re busy finishing up an our Annual Report, which will be out later this month. In the mean time, here are a few the year’s highlights through November:

Convention & Group Sales:  At the end of November the sales department confirmed 94 conventions held (up 11% over same period in 2012), reached 90% of their group leads goal and exceeded their annual hotel room nights confirmed goal by 5% with 35,842 room nights!

The Yakima Convention Center welcomed Centerplate as the new caterer in May after the Red Lion Corporation (which owned M&M Catering) discontinued their contract. Centerplate caters at 300 convention and event venues across the United States, Canada and the United Kingdom and annually serves more than 115 million guests.

Web marketing: Our main website performed very well. Through November the site saw more than 293,590 visitors, an increase of 24% over 2012. Much of the increased traffic was a result of seasonal campaigns like the current “win a ski day contest with Andy Mahre”.

New websites: The Spirits and Hops Trail was launched in July and celebrates locally made adult beverages and our hop heritage. Yakima Valley Made is a directory of more than 100 locally grown and crafted goods and products. Both sites have been popular and  help us to market Yakima Valley artisan products.

Public Relations/Media: We placed more than 90 travel and lifestyle media pieces in 2013 with an advertising value exceeding $538,000. Click here for a sampling of the stories and features that resulted from our efforts.

Our  Yakima Valley Sports  Commission saw record attendance at their Hot Shots 3 on 3 Tourney with 497 teams, an increase of 8.5% from 2012 and the sixth straight year the team numbers have grown.  In its second year, the Pirate Plunder Adventure Race plunged ahead with 1,484 racers… that’s 60% more participants than in 2012!

The Yakima Valley Visitor Center celebrated 10 years of service in May with a community party. Pam Lakman is the new Manager at the VIC, replacing Pam Alamos who retired.

Wine tourism: The Washington Wine Country alliance continued the Taste and Tote “wine flies free” program with Alaska Airlines. In October we welcomed Hertz as the new rental car partner for the program. Our CEO John Cooper was a speaker at the national Wine Tourism Conference held in Portland last month, highlighting partnerships and local marketing projects. Other projects included seasonal websites for major wine events and wine country focused advertising.

These are just a sampling of the successes and projects for 2013.  Stay tuned for the full Annual Report soon.

Tourism 2020: State of the Tourism Industry in the Yakima Valley

December 23, 2013

headerImageBlockTM-copyAs the New Year begins, the Yakima Valley Visitors & Convention Bureau is rolling out a number of programs aimed at building all forms of tourism in the Yakima Valley in 2014 and beyond.  To outline these projects, the Bureau will hold a presentation Friday, January 17th 10:00 a.m. at the Yakima Convention Center, 10 North 8th Street in Downtown Yakima.

Among the topics to be covered:

  • Update on the state of the tourism industry nationally, state wide and locally
  • Brief review of Tourism 2020, the organization’s  strategic plan for tourism in the Yakima Valley
  • Review proposed legislation to fund new Washington state tourism efforts
  • Announce an important change for the Yakima Valley Visitors & Convention Bureau

There is no charge to attend the session and the event is open to the public. To RSVP call 800- 221-0751 or contact laura@visityakima.com

Washington Wine Country Announces New Partnership With Hertz Car Rentals

October 24, 2013

tasteAndToteLogoHertz

Yakima, WA:  Washington Wine Country announces the launch of a new collaborative effort with Hertz Rent-A-Car to promote Washington Wine Country. Launching this month, Hertz will be the official rental car company for the “Taste and Tote” program, making it easier and more affordable for visitors to tour the Yakima Valley, Tri-Cities and Walla Walla Valley wine regions.

As part of this partnership, Hertz will waive car drop-off fees for visitors flying into Yakima, Pasco or Walla Walla regional airports who wish to fly out of one of the other two airports. In addition, passengers that fly into those communities will receive a discount when using Hertz Corporate Discount Program (CDP) number 2016865.

“The Taste and Tote program has been a big success in the region and we believe the addition of Hertz as a partner will make the program more beneficial for our air travelers,” stated John Cooper, President & CEO of the Yakima Valley Visitors & Convention Bureau.

Existing features of the Taste and Tote program allow travelers on Alaska Airlines to check a case of wine free of charge within the U.S. plus customers can sample wines at nearly 200 participating wineries and pay no tasting fees when they show a current Alaska Airlines boarding pass from one of the three airports. Details on the Hertz offers and the Taste and Tote promotion can be found at www.tasteandtote.com or at http://www.visityakimavalley.org

About Washington Wine Country

Founded in 2003, Washington Wine Country is a non-profit organization dedicated to promoting wine-related tourism by fostering collaborative regional partnerships throughout the wine growing regions of the Yakima Valley, Tri Cities and Walla Walla in Eastern Washington, where more than 90 percent of Washington State’s wine grapes are grown. For more information, visit www.winecountrywashington.org.

About The Hertz Corporation
The Hertz Corporation operates its car rental business through the Hertz, Dollar, Thrifty and Firefly brands from approximately 10,400 corporate, licensee and franchisee locations in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,800 corporate and licensee locations in approximately 150 countries. Hertz is the number one airport car rental brand in the U.S. and at 111 major airports in Europe. Dollar and Thrifty have approximately 1,580 corporate and franchisee locations in approximately 80 countries. Hertz is an inaugural member of Travel + Leisure’s World’s Best Awards Hall of Fame and was recently named, for the thirteenth time, by the magazine’s readers as the Best Car Rental Agency. Hertz was also voted the Best Overall Car Rental Company in Zagat’s 2013/14 U.S. Car Rental Survey, earning top honors in 10 additional categories, and the Company swept the global awards for Best Rewards Program and Best Overall Benefits from FlyerTalk.com. Product and service initiatives such as Hertz Gold Plus Rewards, NeverLost®, and unique cars and SUVs offered through the Company’s Adrenaline, Prestige and Green Traveler Collections, also set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation and operates the Hertz 24/7 hourly car rental business. Hertz also operates one of the world’s largest equipment rental businesses, Hertz Equipment Rental Corporation, through approximately 350 branches in the United States, Canada, China, France, Spain and Saudi Arabia, as well as through its international licensees.

 

About Alaska Airlines

Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group (NYSE: ALK), together serve more than 90 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines flies nonstop from Seattle to Walla Walla Regional Airport, Yakima Air Terminal, and the Pasco/Tri-Cities.

Service to Portland is also available from Pasco/Tri-Cities.  Connections can be made beyond Alaska’s Seattle and Portland hubs to destinations in Alaska, the lower 48, Mexico and Canada. To purchase tickets, visit www.alaskaair.com or by calling 1-800-ALASKAAIR.

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Washington Tourism Alliance Meeting

October 22, 2013

The Washington Tourism Alliance (WTA) and Regional Tourism Partners

 Invite you to participate in the WTA South Central Regional meeting for an informative discussion regarding the WTA 2014 legislative objectives, including the industry-funded, self-assessment model that will be sought in 2014.

November 6th 1:00 p.m.

Princess Theatre

1226 Meade Ave 

Prosser, WA 99350

The goal of WTA is to establish a statewide industry funded marketing program. As a member of the tourism industry your participation in this discussion is critical to our success, so please plan to join us!

Please RSVP to Stephanie Gangle

stephanie@visityakima.com

800-221-0751

Background:

The Washington Tourism Alliance (WTA) is a 501[c]6 established by industry stakeholders with the sole mission to advocate, promote, develop and sustain the economic well-being of the Washington Tourism Industry.

The WTA was created in February 2011 following the announcement of the closure of the Washington State Tourism office by the end of the 2009-2011 biennium. The WTA immediately set forth to protect and preserve a number of ongoing state tourism programs and valuable marketing assets of great importance to the industry. In addition, the WTA began to create a long-term strategy for funding, development and marketing of a new, industry driven state destination tourism program.


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