2015 Yakima Valley Travel Guide Released

2015 Travel Guide CoverThe 2015 Yakima Valley Official Travel Guide™ has been released and is proving to be very popular. The full-color, 64-page guide covers the communities, events and attractions in the Yakima Valley area, from Red Mountain to White Pass. It is the official visitors guide for the region and a free publication of Yakima Valley Tourism.

The publisher and writer for the guide this year is Marcus Yearout of VGP Destination Marketing, who was born and raised in Wapato, WA.  “Marcus was able to give a personal view of the Valley and has a great storytelling style of writing,” stated John Cooper, President & CEO of Yakima Valley Tourism.

The guide includes information on the area’s wineries and craft beverages, produce stands and farmer’s markets, local heritage, festivals, outdoor adventure, dining, lodging, museums, entertainment, shopping and relocation.

To receive a free issue of the 2015 Yakima Valley Official Travel Guide™ Yakima Valley Tourism asks locals residents to stop by the Yakima Valley Visitor Information Center at 101 North Fair Avenue, off Interstate 82 in Yakima. Out of town folks can order a guide to be mailed by calling toll free (800) 221-0751 or by e-mail info@yakimavalleytourism.com . A digital version of the travel guide can be viewed at this link.

Yakima Valley Visitors & Convention Bureau Changes Name

The agency responsible for developing and marketing tourism for the Yakima Valley will be doing business under a new name. Effective today, the Yakima Valley Visitors & Convention Bureau will be doing business as Yakima Valley Tourism. The change resulted from a board retreat last year as the organization made future plans for tourism in the region.

Yakima Valley Tourism made the announcement today at the Yakima Convention Center where it presented updates and issues facing the local, state and national tourism industries to the public.

“The new name is easier to remember, better reflects our mission and coincides with the launch of our six-year strategic plan,” stated John Cooper, President & CEO. “Our organization is responsible for all facets of tourism including conventions and groups, visitor services, sports and leisure travel. Tourism is an inclusive word for all sectors of the industry.”

The main website to promote Yakima Valley will be www.yakimavalleytourism.com

Yakima Valley Tourism is a non-profit trade association. It has been known as Yakima Valley Visitors & Convention Bureau since forming in 1957.

A Look at Tourism in the Yakima Valley in 2013

As the new year begins we’re busy finishing up an our Annual Report, which will be out later this month. In the mean time, here are a few the year’s highlights through November:

Convention & Group Sales:  At the end of November the sales department confirmed 94 conventions held (up 11% over same period in 2012), reached 90% of their group leads goal and exceeded their annual hotel room nights confirmed goal by 5% with 35,842 room nights!

The Yakima Convention Center welcomed Centerplate as the new caterer in May after the Red Lion Corporation (which owned M&M Catering) discontinued their contract. Centerplate caters at 300 convention and event venues across the United States, Canada and the United Kingdom and annually serves more than 115 million guests.

Web marketing: Our main website performed very well. Through November the site saw more than 293,590 visitors, an increase of 24% over 2012. Much of the increased traffic was a result of seasonal campaigns like the current “win a ski day contest with Andy Mahre”.

New websites: The Spirits and Hops Trail was launched in July and celebrates locally made adult beverages and our hop heritage. Yakima Valley Made is a directory of more than 100 locally grown and crafted goods and products. Both sites have been popular and  help us to market Yakima Valley artisan products.

Public Relations/Media: We placed more than 90 travel and lifestyle media pieces in 2013 with an advertising value exceeding $538,000. Click here for a sampling of the stories and features that resulted from our efforts.

Our  Yakima Valley Sports  Commission saw record attendance at their Hot Shots 3 on 3 Tourney with 497 teams, an increase of 8.5% from 2012 and the sixth straight year the team numbers have grown.  In its second year, the Pirate Plunder Adventure Race plunged ahead with 1,484 racers… that’s 60% more participants than in 2012!

The Yakima Valley Visitor Center celebrated 10 years of service in May with a community party. Pam Lakman is the new Manager at the VIC, replacing Pam Alamos who retired.

Wine tourism: The Washington Wine Country alliance continued the Taste and Tote “wine flies free” program with Alaska Airlines. In October we welcomed Hertz as the new rental car partner for the program. Our CEO John Cooper was a speaker at the national Wine Tourism Conference held in Portland last month, highlighting partnerships and local marketing projects. Other projects included seasonal websites for major wine events and wine country focused advertising.

These are just a sampling of the successes and projects for 2013.  Stay tuned for the full Annual Report soon.

Tourism 2020: State of the Tourism Industry in the Yakima Valley

headerImageBlockTM-copyAs the New Year begins, the Yakima Valley Visitors & Convention Bureau is rolling out a number of programs aimed at building all forms of tourism in the Yakima Valley in 2014 and beyond.  To outline these projects, the Bureau will hold a presentation Friday, January 17th 10:00 a.m. at the Yakima Convention Center, 10 North 8th Street in Downtown Yakima.

Among the topics to be covered:

  • Update on the state of the tourism industry nationally, state wide and locally
  • Brief review of Tourism 2020, the organization’s  strategic plan for tourism in the Yakima Valley
  • Review proposed legislation to fund new Washington state tourism efforts
  • Announce an important change for the Yakima Valley Visitors & Convention Bureau

There is no charge to attend the session and the event is open to the public. To RSVP call 800- 221-0751 or contact laura@visityakima.com

Website Dedicated to Local Yakima Valley Products Launched

yvMadeScreenShotHomeThe Yakima Valley Visitors & Convention Bureau (VCB) has launched a new program just in time for holiday shopping. Yakima Valley Made is a website that provides the public a directory of more than 100 Yakima Valley based farm products, hand crafted consumer goods and local food or beverage products. “With the rise of so many hand crafted artisan goods we saw a need to develop a central source for those products,” stated John Cooper, President & CEO of the VCB. “The site is a work in progress as vendors and locally crafted products are identified and added to the website.”

A number of the products listed on the website are available at the Yakima Valley Visitors Information Center at 101 N. Fair Avenue in Yakima. To view the site visit www.yakimavalleymade.com. Yakima Valley businesses producing locally grown or made items sold directly to consumers that want to be on the website should contact Laura Rodriquez at laura@visityakima.com

Funding for the project came through a grant from HUD Office of University Partnership at Heritage University with technical assistance provided by Yakima County Development Association/New Vision.

Win A Winter Get Away and Ski With Andy Mahre

_JLH2774_blog

Need a winter get away? Look to the Yakima Valley for a contest to win a very special trip!

The winner (and 3 friends) will receive a private day of skiing with world class skier, Andy Mahre, on his home mountain, White Pass Ski Area in February, 2014.

“White Pass has some of the best skiing in the region and the home mountain to the famous Mahre family,” says John Cooper, President & CEO of the Yakima Valley Visitors & Convention Bureau. “You have families and top notch professionals that ski there during the season.”

Lift tickets, ski equipment rental, food and beverage, a gas card, Downtown Yakima lodging and VIP Wine Tasting of Yakima Valley award-winning wines will all be included as part of the private ski day giveaway with Andy.

Andy has skied professionally for over 9 years. He grew up in Naches, 16 miles from Yakima, WA and his home mountain is nearby White Pass on Highway 12.  Andy is a kind, mellow, humble guy  raised by Olympic greatness.  His father Steve Mahre being a silver medalist in the 1984 Olympics only slightly behind his twin brother and Andy’s uncle Phil Mahre, Olympic gold medalist.  All of the Mahre’s call White Pass home.

“Hukana Some Powder!”  Andy is featured in many Warren Miller productions as well as ski movies by Poorboyz Productions, Matchstick Productions, Teton Gravity Research, and Nimbus Independent.

He is only 29 years old and currently sponsored by the greats in skiing -K2, Eddie Bauer/First Ascent, Dakine, Marker, and Evo. The Yakima Valley is very proud of this local phenomenon and invite you to enter to win a day skiing with Andy on his home mountain, White Pass!

Enter for a chance to ski with World Class Skier, Andy Mahre, at www.WinterInTheValley.com

Washington Wine Country Announces New Partnership With Hertz Car Rentals

tasteAndToteLogoHertz

Yakima, WA:  Washington Wine Country announces the launch of a new collaborative effort with Hertz Rent-A-Car to promote Washington Wine Country. Launching this month, Hertz will be the official rental car company for the “Taste and Tote” program, making it easier and more affordable for visitors to tour the Yakima Valley, Tri-Cities and Walla Walla Valley wine regions.

As part of this partnership, Hertz will waive car drop-off fees for visitors flying into Yakima, Pasco or Walla Walla regional airports who wish to fly out of one of the other two airports. In addition, passengers that fly into those communities will receive a discount when using Hertz Corporate Discount Program (CDP) number 2016865.

“The Taste and Tote program has been a big success in the region and we believe the addition of Hertz as a partner will make the program more beneficial for our air travelers,” stated John Cooper, President & CEO of the Yakima Valley Visitors & Convention Bureau.

Existing features of the Taste and Tote program allow travelers on Alaska Airlines to check a case of wine free of charge within the U.S. plus customers can sample wines at nearly 200 participating wineries and pay no tasting fees when they show a current Alaska Airlines boarding pass from one of the three airports. Details on the Hertz offers and the Taste and Tote promotion can be found at www.tasteandtote.com or at http://www.visityakimavalley.org

About Washington Wine Country

Founded in 2003, Washington Wine Country is a non-profit organization dedicated to promoting wine-related tourism by fostering collaborative regional partnerships throughout the wine growing regions of the Yakima Valley, Tri Cities and Walla Walla in Eastern Washington, where more than 90 percent of Washington State’s wine grapes are grown. For more information, visit www.winecountrywashington.org.

About The Hertz Corporation
The Hertz Corporation operates its car rental business through the Hertz, Dollar, Thrifty and Firefly brands from approximately 10,400 corporate, licensee and franchisee locations in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,800 corporate and licensee locations in approximately 150 countries. Hertz is the number one airport car rental brand in the U.S. and at 111 major airports in Europe. Dollar and Thrifty have approximately 1,580 corporate and franchisee locations in approximately 80 countries. Hertz is an inaugural member of Travel + Leisure’s World’s Best Awards Hall of Fame and was recently named, for the thirteenth time, by the magazine’s readers as the Best Car Rental Agency. Hertz was also voted the Best Overall Car Rental Company in Zagat’s 2013/14 U.S. Car Rental Survey, earning top honors in 10 additional categories, and the Company swept the global awards for Best Rewards Program and Best Overall Benefits from FlyerTalk.com. Product and service initiatives such as Hertz Gold Plus Rewards, NeverLost®, and unique cars and SUVs offered through the Company’s Adrenaline, Prestige and Green Traveler Collections, also set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation and operates the Hertz 24/7 hourly car rental business. Hertz also operates one of the world’s largest equipment rental businesses, Hertz Equipment Rental Corporation, through approximately 350 branches in the United States, Canada, China, France, Spain and Saudi Arabia, as well as through its international licensees.

 

About Alaska Airlines

Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group (NYSE: ALK), together serve more than 90 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines flies nonstop from Seattle to Walla Walla Regional Airport, Yakima Air Terminal, and the Pasco/Tri-Cities.

Service to Portland is also available from Pasco/Tri-Cities.  Connections can be made beyond Alaska’s Seattle and Portland hubs to destinations in Alaska, the lower 48, Mexico and Canada. To purchase tickets, visit www.alaskaair.com or by calling 1-800-ALASKAAIR.

###

Washington Tourism Alliance Meeting

The Washington Tourism Alliance (WTA) and Regional Tourism Partners

 Invite you to participate in the WTA South Central Regional meeting for an informative discussion regarding the WTA 2014 legislative objectives, including the industry-funded, self-assessment model that will be sought in 2014.

November 6th 1:00 p.m.

Princess Theatre

1226 Meade Ave 

Prosser, WA 99350

The goal of WTA is to establish a statewide industry funded marketing program. As a member of the tourism industry your participation in this discussion is critical to our success, so please plan to join us!

Please RSVP to Stephanie Gangle

stephanie@visityakima.com

800-221-0751

Background:

The Washington Tourism Alliance (WTA) is a 501[c]6 established by industry stakeholders with the sole mission to advocate, promote, develop and sustain the economic well-being of the Washington Tourism Industry.

The WTA was created in February 2011 following the announcement of the closure of the Washington State Tourism office by the end of the 2009-2011 biennium. The WTA immediately set forth to protect and preserve a number of ongoing state tourism programs and valuable marketing assets of great importance to the industry. In addition, the WTA began to create a long-term strategy for funding, development and marketing of a new, industry driven state destination tourism program.

Visitors Bureau Builds Tourism for Yakima Valley

As summer winds down and fall approaches, we want to share recent successes of the Yakima Valley Visitors & Convention Bureau in our efforts to build tourism for Yakima and the Yakima Valley.

August was a hugely successful month for media coverage resulting from our efforts! Notable coverage included articles in Lonely Planet online, Portland Magazine’s fall story, Seattle Time’s Pacific Northwest Magazine, Crave Local.com, 425 Magazine and others. In total the exposure generated $52,000 in advertising value and reached 20.5 million readers.

The Sports Commission finished the annual Hot Shots 3 on 3 Tourney in Downtown Yakima. We had a tourney record of 497 teams, an increase of 8.5% from 2012 and the sixth straight year the team numbers have grown. An estimated 12,000 people were downtown for the event.

Now the Sports Commission turns to fall events. September 13 and 14th we host the SunDome Volleyball Festival with more than 80 teams and close to 1,000 players from all over Washington and Oregon.

Following that we stage the Pirate Plunder Adventure Race October 5th. To date we have more than 860 registered (last year there were 878 total racers). This year we are partnering with the Allied Art’s Fresh Hop Ale Festival happening that day to make Yakima a weekend destination.

Yakima Valley Ales and Wines Featured in Sunset Magazine

sunset-cover-aug13-mAs a result of the Yakima Valley Visitors & Convention Bureau hosting writer Jess Thomson of Seattle, the August issue of Sunset has a nice feature totled “Northwest Road Trip: The Ale and Wine Trail”.  The piece targets “enophiles and hopheads who travel together.” Along with attractions in Milton-Freewater, OR  and Walla Walla, the story mentions various local breweries including Yakima Craft Brewing and Bale Breaker Brewing Company plus offerings at Gilbert Cellars, Desert Wind Winery, Two Mountain Winery, and the Red Mountain AVA. 

“The timing of the story was perfect as it follows the recent launch of the Spirits and Hops Trail last month,” stated John Cooper, President & CEO of the Yakima Valley Visitors & Convention Bureau. “Wine and craft beers, spirits and ciders are a perfect match and part of the Valley’s history.”

Check out the online version of the story at this link.

 

Bookmark and Share