Yakima Valley Tourism Launches Spring Marketing Campaign

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Yakima Valley Tourism has launched their spring marketing campaign to attract visitors. “Find Spring in the Yakima Valley” targets wine visitors, families and others interested in sunny spring events, local culture and activities.

Visitors to Yakima Valley Tourism’s website Find Spring will find details on seasonal festivals including Spring Barrel Weekend April 25-27, Cinco de Mayo festivities May 3-4 plus numerous other events. Visitors to the website may also enter a Wine Country Get-Away Giveaway that includes lodging, dinner in Downtown Yakima, VIP wine tasting at three Yakima Valley wineries plus a $100 gift card toward new Oakley sunglasses.

“Spring in the Yakima Valley is a unique Washington experience,” stated John Cooper, President & CEO of Yakima Valley Tourism. “In one destination you can combine sunshine, blooming orchards, spring barrel wine tastings and many other celebrations.”

The campaign is largely focused at consumers online and is supported by media buys in Sunset magazine, online versions of the Seattle Times, Washington Tasting Room Magazine (print and online) and 425 Magazine (print and online) plus social media placements in Facebook, Instagram and Twitter.

Yakima Valley Ales and Wines Featured in Sunset Magazine

sunset-cover-aug13-mAs a result of the Yakima Valley Visitors & Convention Bureau hosting writer Jess Thomson of Seattle, the August issue of Sunset has a nice feature totled “Northwest Road Trip: The Ale and Wine Trail”.  The piece targets “enophiles and hopheads who travel together.” Along with attractions in Milton-Freewater, OR  and Walla Walla, the story mentions various local breweries including Yakima Craft Brewing and Bale Breaker Brewing Company plus offerings at Gilbert Cellars, Desert Wind Winery, Two Mountain Winery, and the Red Mountain AVA. 

“The timing of the story was perfect as it follows the recent launch of the Spirits and Hops Trail last month,” stated John Cooper, President & CEO of the Yakima Valley Visitors & Convention Bureau. “Wine and craft beers, spirits and ciders are a perfect match and part of the Valley’s history.”

Check out the online version of the story at this link.

 

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