Washington Wine Flies Free On Alaska Air Program Extended

Taste and Tote Wine Flies Free on Alaska AirWashington Wine Country recently negotiated a two year extension of the popular Taste and Tote program with Alaska Air. The program allows passengers departing from Yakima, Pasco or Walla Walla airports to check a case of properly packaged wine on their Alaska Air flight home. Other benefits include waived drop off fees and discounts from Hertz Rent A Car and waived tasting fees at nearly 200 wineries.

“This has been a great program to further develop wine tourism in the region,” stated John Cooper, President & CEO of Yakima Valley Tourism and lead coordinator for the program. “Dozens of cases of wine are flying home each week from Yakima alone, providing local wineries with new business opportunities.”  Cooper also hopes that as the program grows, more people will use Alaska/Horizon Air service to and from Yakima for their travel, which could result in more air service for the community.

Starting July 1st, passengers must be members of Alaska Airlines Mileage Plan to take advantage of the wine flies free program. Passengers can sign up at no charge by clicking here or at the ticket counter at the three airports. For complete details visit the Taste and Tote Program Details page.

Washington Wine Country is an alliance of the Yakima Valley Tourism, Tri Cities Visitor & Convention Bureau and Tourism Walla Walla. Washington Wine Country is a non-profit organization dedicated to promoting wine-related tourism and economic vitality by fostering regional partnerships throughout the celebrated wine growing region of Eastern Washington, where 99 percent of Washington State’s wine grapes are grown.

 

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Yakima Valley Tourism Launches Spring Marketing Campaign

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Yakima Valley Tourism has launched their spring marketing campaign to attract visitors. “Find Spring in the Yakima Valley” targets wine visitors, families and others interested in sunny spring events, local culture and activities.

Visitors to Yakima Valley Tourism’s website Find Spring will find details on seasonal festivals including Spring Barrel Weekend April 25-27, Cinco de Mayo festivities May 3-4 plus numerous other events. Visitors to the website may also enter a Wine Country Get-Away Giveaway that includes lodging, dinner in Downtown Yakima, VIP wine tasting at three Yakima Valley wineries plus a $100 gift card toward new Oakley sunglasses.

“Spring in the Yakima Valley is a unique Washington experience,” stated John Cooper, President & CEO of Yakima Valley Tourism. “In one destination you can combine sunshine, blooming orchards, spring barrel wine tastings and many other celebrations.”

The campaign is largely focused at consumers online and is supported by media buys in Sunset magazine, online versions of the Seattle Times, Washington Tasting Room Magazine (print and online) and 425 Magazine (print and online) plus social media placements in Facebook, Instagram and Twitter.

A Look at Tourism in the Yakima Valley in 2013

As the new year begins we’re busy finishing up an our Annual Report, which will be out later this month. In the mean time, here are a few the year’s highlights through November:

Convention & Group Sales:  At the end of November the sales department confirmed 94 conventions held (up 11% over same period in 2012), reached 90% of their group leads goal and exceeded their annual hotel room nights confirmed goal by 5% with 35,842 room nights!

The Yakima Convention Center welcomed Centerplate as the new caterer in May after the Red Lion Corporation (which owned M&M Catering) discontinued their contract. Centerplate caters at 300 convention and event venues across the United States, Canada and the United Kingdom and annually serves more than 115 million guests.

Web marketing: Our main website performed very well. Through November the site saw more than 293,590 visitors, an increase of 24% over 2012. Much of the increased traffic was a result of seasonal campaigns like the current “win a ski day contest with Andy Mahre”.

New websites: The Spirits and Hops Trail was launched in July and celebrates locally made adult beverages and our hop heritage. Yakima Valley Made is a directory of more than 100 locally grown and crafted goods and products. Both sites have been popular and  help us to market Yakima Valley artisan products.

Public Relations/Media: We placed more than 90 travel and lifestyle media pieces in 2013 with an advertising value exceeding $538,000. Click here for a sampling of the stories and features that resulted from our efforts.

Our  Yakima Valley Sports  Commission saw record attendance at their Hot Shots 3 on 3 Tourney with 497 teams, an increase of 8.5% from 2012 and the sixth straight year the team numbers have grown.  In its second year, the Pirate Plunder Adventure Race plunged ahead with 1,484 racers… that’s 60% more participants than in 2012!

The Yakima Valley Visitor Center celebrated 10 years of service in May with a community party. Pam Lakman is the new Manager at the VIC, replacing Pam Alamos who retired.

Wine tourism: The Washington Wine Country alliance continued the Taste and Tote “wine flies free” program with Alaska Airlines. In October we welcomed Hertz as the new rental car partner for the program. Our CEO John Cooper was a speaker at the national Wine Tourism Conference held in Portland last month, highlighting partnerships and local marketing projects. Other projects included seasonal websites for major wine events and wine country focused advertising.

These are just a sampling of the successes and projects for 2013.  Stay tuned for the full Annual Report soon.

Washington Wine Country Announces New Partnership With Hertz Car Rentals

tasteAndToteLogoHertz

Yakima, WA:  Washington Wine Country announces the launch of a new collaborative effort with Hertz Rent-A-Car to promote Washington Wine Country. Launching this month, Hertz will be the official rental car company for the “Taste and Tote” program, making it easier and more affordable for visitors to tour the Yakima Valley, Tri-Cities and Walla Walla Valley wine regions.

As part of this partnership, Hertz will waive car drop-off fees for visitors flying into Yakima, Pasco or Walla Walla regional airports who wish to fly out of one of the other two airports. In addition, passengers that fly into those communities will receive a discount when using Hertz Corporate Discount Program (CDP) number 2016865.

“The Taste and Tote program has been a big success in the region and we believe the addition of Hertz as a partner will make the program more beneficial for our air travelers,” stated John Cooper, President & CEO of the Yakima Valley Visitors & Convention Bureau.

Existing features of the Taste and Tote program allow travelers on Alaska Airlines to check a case of wine free of charge within the U.S. plus customers can sample wines at nearly 200 participating wineries and pay no tasting fees when they show a current Alaska Airlines boarding pass from one of the three airports. Details on the Hertz offers and the Taste and Tote promotion can be found at www.tasteandtote.com or at http://www.visityakimavalley.org

About Washington Wine Country

Founded in 2003, Washington Wine Country is a non-profit organization dedicated to promoting wine-related tourism by fostering collaborative regional partnerships throughout the wine growing regions of the Yakima Valley, Tri Cities and Walla Walla in Eastern Washington, where more than 90 percent of Washington State’s wine grapes are grown. For more information, visit www.winecountrywashington.org.

About The Hertz Corporation
The Hertz Corporation operates its car rental business through the Hertz, Dollar, Thrifty and Firefly brands from approximately 10,400 corporate, licensee and franchisee locations in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,800 corporate and licensee locations in approximately 150 countries. Hertz is the number one airport car rental brand in the U.S. and at 111 major airports in Europe. Dollar and Thrifty have approximately 1,580 corporate and franchisee locations in approximately 80 countries. Hertz is an inaugural member of Travel + Leisure’s World’s Best Awards Hall of Fame and was recently named, for the thirteenth time, by the magazine’s readers as the Best Car Rental Agency. Hertz was also voted the Best Overall Car Rental Company in Zagat’s 2013/14 U.S. Car Rental Survey, earning top honors in 10 additional categories, and the Company swept the global awards for Best Rewards Program and Best Overall Benefits from FlyerTalk.com. Product and service initiatives such as Hertz Gold Plus Rewards, NeverLost®, and unique cars and SUVs offered through the Company’s Adrenaline, Prestige and Green Traveler Collections, also set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation and operates the Hertz 24/7 hourly car rental business. Hertz also operates one of the world’s largest equipment rental businesses, Hertz Equipment Rental Corporation, through approximately 350 branches in the United States, Canada, China, France, Spain and Saudi Arabia, as well as through its international licensees.

 

About Alaska Airlines

Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group (NYSE: ALK), together serve more than 90 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines flies nonstop from Seattle to Walla Walla Regional Airport, Yakima Air Terminal, and the Pasco/Tri-Cities.

Service to Portland is also available from Pasco/Tri-Cities.  Connections can be made beyond Alaska’s Seattle and Portland hubs to destinations in Alaska, the lower 48, Mexico and Canada. To purchase tickets, visit www.alaskaair.com or by calling 1-800-ALASKAAIR.

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Washington Tourism Alliance Meeting

The Washington Tourism Alliance (WTA) and Regional Tourism Partners

 Invite you to participate in the WTA South Central Regional meeting for an informative discussion regarding the WTA 2014 legislative objectives, including the industry-funded, self-assessment model that will be sought in 2014.

November 6th 1:00 p.m.

Princess Theatre

1226 Meade Ave 

Prosser, WA 99350

The goal of WTA is to establish a statewide industry funded marketing program. As a member of the tourism industry your participation in this discussion is critical to our success, so please plan to join us!

Please RSVP to Stephanie Gangle

stephanie@visityakima.com

800-221-0751

Background:

The Washington Tourism Alliance (WTA) is a 501[c]6 established by industry stakeholders with the sole mission to advocate, promote, develop and sustain the economic well-being of the Washington Tourism Industry.

The WTA was created in February 2011 following the announcement of the closure of the Washington State Tourism office by the end of the 2009-2011 biennium. The WTA immediately set forth to protect and preserve a number of ongoing state tourism programs and valuable marketing assets of great importance to the industry. In addition, the WTA began to create a long-term strategy for funding, development and marketing of a new, industry driven state destination tourism program.

Wine Country Taste and Tote Program Gets Media

On August 17th, Taste and Tote was launched, where visitors to Washington’s wine country can fly out on Alaska Airlines/Horizon with one properly packaged case of wine checked for free, plus have tasting fees waived at 130 wineries with a current boarding pass. Enterprise Rent-A-Car will also waive car drop-off fees for cars rented and returned within Washington wine country (Pasco/Tri Cities, Yakima or Walla Walla).

Since then there has been a lot of publicity on the program:

The Yakima Herald Republic ran a story on the program that was condensed and picked up by AP Wire Services. The AP version has been picked up by numerous outlets including the San Francisco Chronicle the Seattle PI  and Seattle Times online, The Olympian plus numerous TV and radio station websites across the USA.

The Yakima Herald Republic followed up with an editorial regarding the program on August 22nd.

USA Today reporter Ben Mutzabaugh blogged the Yakima Herald/AP story in his column Today in the Sky.

The Tri-City Herald ran a piece that was also picked up by the Tacoma News Tribune online.

Local TV and radio stations covered the news including KNDO TVKIMA TV,  KAPP TV and KIT Radio in Yakima.

And there have been a lot of posts on Facebook and Twitter.

We’ll update this column as more stories come along. In the meantime, tell your friends and family to come fly Alaska/Horizon Air to Yakima and enjoy the great wines of the Yakima Valley!

For details on the program visit www.tasteandtote.com

Washington Wine Country Promotion Announced

Yakima, WA- (August 17, 2012)The Yakima Valley Visitors & Convention BureauTourism Walla Walla  and Tri-Cities Visitor & Convention Bureau announce the launch of a new collaborative effort with Alaska Airlines and Enterprise Rent-A-Car to promote Washington Wine Country. Launching September 2012, Washington Wine Country Taste and Tote will make it easier and more affordable to taste and travel the Yakima Valley, Tri-Cities and Walla Walla Valley wine regions.

As part of this new partnership, Alaska Airlines will expand its existing wine check-in program “Taste and Tote” to the Yakima and Pasco/Tri-Cities airports.  Originating in the Walla Walla Valley in late 2011, this program allows outbound passengers to check their first case of wine free on their return flight. In addition, Enterprise Rent-A-Car will waive car drop-off fees for visitors flying on Alaska Airlines into Yakima, Pasco or Walla Walla regional airports who wish to fly out of one of the other two airports.

“The ‘Taste and Tote’ program has been a big success in Walla Walla and we feel our expansion to the Pasco and Yakima airports shows our dedication to being Washington Wine Country’s airline of choice,” said Clint Ostler, Alaska Airlines’ manager of retail advertising and sponsorships. “Washington State’s tourism and wine industries are so closely connected and we are committed to making it easier for travelers to visit our award-winning vineyards.”

Other features of the new program will allow travelers to sample wines at participating wineries and pay no tasting fees when they show a current Alaska Airlines boarding pass from one of the three airports.

“This is a great partnership for everyone involved, especially our visitors,” said John Cooper of the Yakima Valley Visitors & Convention Bureau. “This program gives travelers the opportunity to spend an extended vacation in Washington Wine Country and not pay extra during their stay, either in car rental, airline baggage or wine tasting fees.” The Yakima Valley Visitors & Convention Bureau initiative the cooperative effort to expand the program beyond Walla Walla.

The majority of visitors to Yakima Valley, Tri-Cities region and Walla Walla Valley wineries come from the Seattle and Portland metropolitan areas. Organizers hope that with these added incentives, visitors from these destinations and others served by Alaska Airlines will utilize air service for their trip to Washington Wine Country. Additional details on the Taste and Tote promotion are available at www.tasteandtote.com.

About Washington Wine Country

Founded in 2003, Washington Wine Country is a non-profit organization dedicated to promoting wine-related tourism by fostering collaborative regional partnerships throughout the wine growing region of Eastern Washington, where 98 percent of Washington State’s wine grapes are grown. For more information, visit www.winecountrywashington.org.

About Alaska Airlines

Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group (NYSE: ALK), together serve more than 90 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines flies nonstop from Seattle to Walla Walla Regional Airport twice daily ; to Yakima Air Terminal three times daily ; and to the Pasco/Tri-Cities Airport five times daily. Starting Aug. 27, the carrier will begin new daily service between Pasco/Tri-Cities and Portland, Ore..  Connections can be made beyond Alaska’s Seattle and Portland hubs to destinations in Alaska, the lower 48, Mexico and Canada. To purchase tickets, visit www.alaskaair.com or by calling 1-800-ALASKAAIR.

About Enterprise Rent-A-Car

Enterprise Rent-A-Car Enterprise Holdings, through its regional subsidiaries, operates more than one million cars and trucks, the largest fleet of passenger vehicles in the world today. Enterprise Holdings is North America’s largest and most comprehensive service provider in the car rental industry, operating the Alamo Rent A Car, Enterprise Rent-A-Car and National Car Rental brands.