Yakima Valley Garners Media Exposure

One of our roles at Yakima Valley Tourism is to court, host and tour lifestyle and travel media to Yakima and the Valley. We’ve had a busy time of late, and here are just a few of the results from our efforts:

For a complete look at the media Yakima and the Yakima Valley have received in recent months, check our Media Page on our website.

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Yakima Valley Tourism Professional Recognized For Wine Tourism Efforts

WA State Wine Tourism Award 2014John Cooper, President & CEO of Yakima Valley Tourism, was presented the 2014 Tourism Concierge of the Year Award by the Washington State Wine Commission in recognition of his service to the wine industry and wine tourism.

Started in 2002 by the Washington Wine Commission, the Washington State Wine Awards acknowledges industry leaders that exhibit strong support of Washington wines and high professional standards in wine service. The Tourism Concierge Award recognizes an individual that represents the tourism or wine industry with the highest professional standards, serves as an example to peers and a mentor for new tourism industry professionals, advances the wine tourism industry as a whole and advocates for its causes.

“I am honored to have been nominated and selected,” Cooper stated. “I give credit to our staff at Yakima Valley Tourism and the wineries in the valley. They also deserve recognition for all they do to advance wine tourism.”

The mission of Yakima Valley Tourism is to stimulate economic development by marketing the Yakima Valley for conventions, groups and leisure travel. Cooper has been with organization since 2007.

Tourism 2020: State of the Tourism Industry in the Yakima Valley

headerImageBlockTM-copyAs the New Year begins, the Yakima Valley Visitors & Convention Bureau is rolling out a number of programs aimed at building all forms of tourism in the Yakima Valley in 2014 and beyond.  To outline these projects, the Bureau will hold a presentation Friday, January 17th 10:00 a.m. at the Yakima Convention Center, 10 North 8th Street in Downtown Yakima.

Among the topics to be covered:

  • Update on the state of the tourism industry nationally, state wide and locally
  • Brief review of Tourism 2020, the organization’s  strategic plan for tourism in the Yakima Valley
  • Review proposed legislation to fund new Washington state tourism efforts
  • Announce an important change for the Yakima Valley Visitors & Convention Bureau

There is no charge to attend the session and the event is open to the public. To RSVP call 800- 221-0751 or contact laura@visityakima.com

Washington Wine Country Announces New Partnership With Hertz Car Rentals

tasteAndToteLogoHertz

Yakima, WA:  Washington Wine Country announces the launch of a new collaborative effort with Hertz Rent-A-Car to promote Washington Wine Country. Launching this month, Hertz will be the official rental car company for the “Taste and Tote” program, making it easier and more affordable for visitors to tour the Yakima Valley, Tri-Cities and Walla Walla Valley wine regions.

As part of this partnership, Hertz will waive car drop-off fees for visitors flying into Yakima, Pasco or Walla Walla regional airports who wish to fly out of one of the other two airports. In addition, passengers that fly into those communities will receive a discount when using Hertz Corporate Discount Program (CDP) number 2016865.

“The Taste and Tote program has been a big success in the region and we believe the addition of Hertz as a partner will make the program more beneficial for our air travelers,” stated John Cooper, President & CEO of the Yakima Valley Visitors & Convention Bureau.

Existing features of the Taste and Tote program allow travelers on Alaska Airlines to check a case of wine free of charge within the U.S. plus customers can sample wines at nearly 200 participating wineries and pay no tasting fees when they show a current Alaska Airlines boarding pass from one of the three airports. Details on the Hertz offers and the Taste and Tote promotion can be found at www.tasteandtote.com or at http://www.visityakimavalley.org

About Washington Wine Country

Founded in 2003, Washington Wine Country is a non-profit organization dedicated to promoting wine-related tourism by fostering collaborative regional partnerships throughout the wine growing regions of the Yakima Valley, Tri Cities and Walla Walla in Eastern Washington, where more than 90 percent of Washington State’s wine grapes are grown. For more information, visit www.winecountrywashington.org.

About The Hertz Corporation
The Hertz Corporation operates its car rental business through the Hertz, Dollar, Thrifty and Firefly brands from approximately 10,400 corporate, licensee and franchisee locations in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,800 corporate and licensee locations in approximately 150 countries. Hertz is the number one airport car rental brand in the U.S. and at 111 major airports in Europe. Dollar and Thrifty have approximately 1,580 corporate and franchisee locations in approximately 80 countries. Hertz is an inaugural member of Travel + Leisure’s World’s Best Awards Hall of Fame and was recently named, for the thirteenth time, by the magazine’s readers as the Best Car Rental Agency. Hertz was also voted the Best Overall Car Rental Company in Zagat’s 2013/14 U.S. Car Rental Survey, earning top honors in 10 additional categories, and the Company swept the global awards for Best Rewards Program and Best Overall Benefits from FlyerTalk.com. Product and service initiatives such as Hertz Gold Plus Rewards, NeverLost®, and unique cars and SUVs offered through the Company’s Adrenaline, Prestige and Green Traveler Collections, also set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation and operates the Hertz 24/7 hourly car rental business. Hertz also operates one of the world’s largest equipment rental businesses, Hertz Equipment Rental Corporation, through approximately 350 branches in the United States, Canada, China, France, Spain and Saudi Arabia, as well as through its international licensees.

 

About Alaska Airlines

Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group (NYSE: ALK), together serve more than 90 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines flies nonstop from Seattle to Walla Walla Regional Airport, Yakima Air Terminal, and the Pasco/Tri-Cities.

Service to Portland is also available from Pasco/Tri-Cities.  Connections can be made beyond Alaska’s Seattle and Portland hubs to destinations in Alaska, the lower 48, Mexico and Canada. To purchase tickets, visit www.alaskaair.com or by calling 1-800-ALASKAAIR.

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Washington Tourism Alliance Meeting

The Washington Tourism Alliance (WTA) and Regional Tourism Partners

 Invite you to participate in the WTA South Central Regional meeting for an informative discussion regarding the WTA 2014 legislative objectives, including the industry-funded, self-assessment model that will be sought in 2014.

November 6th 1:00 p.m.

Princess Theatre

1226 Meade Ave 

Prosser, WA 99350

The goal of WTA is to establish a statewide industry funded marketing program. As a member of the tourism industry your participation in this discussion is critical to our success, so please plan to join us!

Please RSVP to Stephanie Gangle

stephanie@visityakima.com

800-221-0751

Background:

The Washington Tourism Alliance (WTA) is a 501[c]6 established by industry stakeholders with the sole mission to advocate, promote, develop and sustain the economic well-being of the Washington Tourism Industry.

The WTA was created in February 2011 following the announcement of the closure of the Washington State Tourism office by the end of the 2009-2011 biennium. The WTA immediately set forth to protect and preserve a number of ongoing state tourism programs and valuable marketing assets of great importance to the industry. In addition, the WTA began to create a long-term strategy for funding, development and marketing of a new, industry driven state destination tourism program.

Washington State Travel Improved in 2011

The Washington State travel industry continued to show modest improvement in 2011, following the steep decline in travel in 2009 in the state and the U.S. That’s according to a new report released this week for the Washington Tourism Alliance produced by Dean Runyan Associates of Portland, OR.

As reported, most indicators of travel to Washington destinations are up, yet the travel industry is still not performing at the level prior to the recession. In general, the performance of the Washington State travel industry reflects that of the larger U.S. Below are key industry indicators from the report.

Spending: Travel spending increased by 5.0 percent in Washington State from 2010 to 2011p following a 6.2 percent increase during the preceding 2009-10 period. However, most of the spending increase was due to price increases for rooms and transportation. The travel spending estimates for the larger U.S. are comparable.

Employment: On a more positive note, there is some indication that travel industry businesses are beginning to hire new workers for the first time since 2008. Overall, travel generated employment increased by 2.1 percent. Employment gains typically lag business revenue after deep recessions such as the one from which we are now recovering. Following a sharp reduction in employment during 2009, employers generally increased the number of hours worked of existing employees and improved their balance sheets in 2010. They are now hiring new employees.

Tax Receipts: Total local and state tax receipts generated by travel spending increased by 4.5 percent from 2010 to 2011, the same rate of increase as in the preceding year. Lodging tax revenues increased by 7.7 percent.

Visitation: Visitation to Washington State also grew in 2011, although the rate of increase was less than the preceding 2009-10 period. Room demand, as measured by Smith Travel Research increased by 3.4 percent for the year (preliminary estimate) compared to a 6.4 percent increase the preceding year. Estimates of visitor air travel on domestic flights increased by 1.5 percent, compared to 2.4 percent from 2009 to 2010. Similarly, the total number of overnight person-trips increased by 1.6 percent, compared to 2.8 percent for the preceding year.

Yakima County data will be available some time in March.